POWDER YOGA BRAND REFRESH
A BRANDING PROJECT
POWDER YOGA STUDIO
I had wanted to launch my own yoga studio for many years so getting the opportunity to work on developing a brand for one of my own projects was super exciting for me.
I created the Powder Yoga brand to represent everthing that I would want from a yoag studio. Modern, clean, fresh, inviting and high quality. My perosnal branding style can be seen through this development project. I love to work with simple iconography that expresses deeper messaging. For Powder Yoga I chose to combine an iconic yoga pose, downward dog, with the classic mountain shape to draw togeather the elements that define the Powder Yoga studio, yoga and Niseko’s world renowned powder snow that falls on our own Mt. Annupuri. Along with the logo I recreated the website for Powder Yoga, implemented a new booking system and developed marketing material for advertising and promotion.
Finding your brand story and telling it through your vision, mission, logo, visual assets and look and feel.
Creating your online web presence and making sure you get found by potential customers.
Designing both written and visual content to spread your brand message to your customers.
Making sure that your brand image remains consistent through photo + video briefs and style guides.
Planning your next marketing campaign, from design + development through to implementation.
Consultancy and workshops to help you when you need some direction and guidance to start or grow your business.