NISEKO SURF BRAND CREATION
A BRANDING PROJECT
NISEKO SURF SCHOOL
Getting to work on this project was a great opportunity for me. Having surfed around the world for the past few years, it was amazing to be a part of the brand creation for Niseko’s first school Hokkaido has some great waves on offer and I enjoyed spending time with the founder in some his favourite surf spots, getting to know what he needed for the brand.
I developed a logo designed to express the freedom and playfulness of surfing, with a colour scheme drawn from the oceans and landscapes of hokkaido. Simplicity was the key focus of this branding project. Expressing the simple pleasure of suring through a clean and clear design. Re-creating the feeling of being out in the water, just you and your surfboard. We settled on a bespoke font for the brand that continues on the playful yet simple nature. I also provided website design and the initial photography for the school.
Finding your brand story and telling it through your vision, mission, logo, visual assets and look and feel.
Creating your online web presence and making sure you get found by potential customers.
Designing both written and visual content to spread your brand message to your customers.
Making sure that your brand image remains consistent through photo + video briefs and style guides.
Planning your next marketing campaign, from design + development through to implementation.
Consultancy and workshops to help you when you need some direction and guidance to start or grow your business.