PASSION + PURPOSE
COMBINING ALL THAT I KNOW AND LOVE
In 2010 I started my journey as a freelance creative working with brands and individuals committed to the lifestyle that I wanted to lead. I always work with people who believe in a similar ethos. Taking care of the planet, regular movement for the body and mind, plenty of travel and play outdoors and a passion for creativity and innovation. I have been lucky enough to spend the past 10 years working remotely and exploring new corners of the world. Balancing my love for nature and adventure sports, with finding projects and people who ignite my spark.
I’ve created an online space that represents my goals, values and my mission in life, a space where I can use my creative skills to do some good.
I have found it difficult over the past few years to label what I do. I’ve found myself creating in many different ways, from building brands and websites to curating events, retreats and experiences.
I worked as a freelance creative and consultant in London until a few years ago when I took a career break. I loved to create, to build brands and to bring stories and ideas to life, but something was missing for me. I decided to spend some time reconnecting with my passions and finding the parts of my job that I loved the most, I realised that I missed connecting with people and being able to spend time outdoors in nature. During this time I focused on doing the things that bought me happiness, travel, time with friends and family, time outdoors and time spent on self healing and self development. I re-discovered my passion for yoga and decided to pursue a path training as a yoga instructor.
Focusing on my wellness and wellbeing has become a non-negotiable part of my daily routine. Every day I take time out for my mental health through daily meditation and breath-work practice and I make time to move my body. I love doing sports that allow me to be outside, surrounded by nature, and over the years I have developed quite a passion for sliding sideways, be it on a snowboard, surfboard or wakeboard. I live in the mountains in the winters and by the sea in the summers, this seasonal lifestyle means I get to travel, do the sports I love and meet inspiring people.
Now, I don’t feel like I work at all, I love all aspects of my job and feel very lucky that I get to do what I do. I provide my clients with a range of design and movement services in various different ways, Through creative coaching and consultancy I help bring brands and ideas to life and through retreats, workshops and 1-2-1 yoga and mediation sessions I help my clients to integrate wellness methods into their everyday life to improve wellbeing and enhance work performance I do this all through this platform, my retreat company, MVMT Retreats, my children’s mindfulness book, The Feelies, and my yoga studio Powder Yoga in the mountains of Niseko, Japan..
It feels right that this space has become a place for me to share all the various ways in which I create, and how they’ve all come together beautifully with a common thread of movement. Movement through travel, movement for the body and mind and a commitment to the movement of creating a better world.
I graduated with first class honours in my Bachelor of Arts Degree in Marketing Design and Communication at Nottingham University.
I completed my 200-Hour Vinyasa-Ashtanga Yoga Teacher Training in Goa, India. I had been regularly practicing yoga for several years before training to become an instructor.
I graduated with distinction in my Master of Arts Degree in Applied Imagination in the Creative Industries at the University of Arts, London, I undertook a research project exploring experiential marketing in the yoga space. Out of this research my retreat company, MVMT Retreats was created.
I furthered my yoga training by qualifying as a Yin, Mindfulness and Breath-work instructor in Goa, India.
I completed my Level 1 BASI Snowboard instructor training which was a life-long goal for me. I have lived in the mountains for the past 5 winters and am passionate about all things snow.
I completed another of my life goals, taking over the Powder Yoga studio in Niseko Japan.